https://avci.com/en/the-hard-part/The idea was never the hard part. This is the rest of it — what a buyer is really deciding, what the regulation actually costs you at the border, and what I decide with my own money. Every figure is sourced to a public document and linked.enhttps://avci.com/en/the-hard-part/your-biggest-customer-is-your-bank/https://avci.com/en/the-hard-part/your-biggest-customer-is-your-bank/Mon, 21 Sep 2026 00:00:00 +0000A purchase order is not revenue. It is a loan you make to a company with a better credit rating than yours, at zero interest, for a term they choose.https://avci.com/en/the-hard-part/what-the-buyer-is-actually-deciding/https://avci.com/en/the-hard-part/what-the-buyer-is-actually-deciding/Sun, 20 Sep 2026 00:00:00 +0000Fourteen years in FMCG and industrial trade. What is actually being decided while a founder presents — and why none of it is about the idea.