The Hard Part
The idea was never the hard part. This is the rest of it — what a buyer is really deciding, what the regulation actually costs you at the border, and what I decide with my own money. Every figure is sourced to a public document and linked.
2026-09-21
The day your biggest customer becomes your bank.You win the order you have been chasing for a year. Then the arithmetic starts, and it is not the arithmetic you rehearsed.
Working capital · Terms · Trade
2026-09-20
The buyer is not evaluating your product.A founder walks in to sell a product. That is almost never what is being bought.
Retail · Procurement · Supply chain